All posts

Five Important Questions To Ensure Smooth Promotional Seasons Operation

Written by
Janio Asia
Published on
September 6, 2023
Updated on
September 27, 2023

Promotional seasons can be make-or-break moments for brands. Selecting the right logistics vendors for promotional seasons is a pivotal decision, encompassing factors beyond shipping costs. It involves evaluating their capacity, reliability, technology integration, past performance during peak seasons, alignment with your business values.

In addition, the expense of asking for logistic quotes are crucial aspects of this complex and time-consuming process. This comprehensive approach ensures the smooth execution of your promotional events, meeting customer expectations, and safeguarding your brand's reputation.

Here are some critical questions e-commerce brands to consider:

Q1: What Is Your Capacity And Ability To Support Growth?

During promotions, it's important for the logistics vendor to handle the increase in orders and exceptions efficiently. An ecommerce brand needs to know the capacity and growth potential of a logistics provider.

This knowledge is crucial for delivering products on time and maintaining good service quality. It becomes especially important during busy times and periods of business growth. Will they be able to keep up if demand exceeds expectations? Any constraints, such as limited warehouse space or personnel shortages, could put a damper on your promotions.

Q2: Can The Vendor Offer References From Brands They Worked With During Peak Seasons?

Have there been any major issues or disruptions in their fulfillment operations in the past? What is their reputation in the industry for reliability and on-time delivery? References from other brands can help show that they can do this and reduce risks.

When seeking a logistics vendor without available references, you can research their reputation effectively through alternative methods. Start by searching online reviews and forums for feedback and ratings from other businesses who have worked with them.

Engage with industry associations and forums to tap into the collective reviews of experienced professionals who may recommend reputable vendors. Additionally, request case studies or success stories from the vendor itself, showcasing their past performance. These three strategies empower you to make informed decisions about potential logistics vendors, even when direct references are not available.

Q3: What Measurements Do Vendors Have In Place To Ensure Order Accuracy? 

Order errors in ecommerce can harm brand reputation, trigger customer unhappiness, increase return costs, and result in lost revenue. How do they handle quality control to ensure that products are in good condition when they reach customers?

Vendors need to use modern logistics technology to meet high-volume promotional demands. This includes barcode scanning and an advanced real-time tracking system. These technologies are important for enhancing accuracy. 

Q4: What Is Your Communication And Reporting Process?

Clear and timely communication and reporting between brands and logistics vendors are pivotal for ensuring seamless operations. It fosters transparency, enabling both parties to stay informed about order status, potential issues, and necessary adjustments. For e-commerce brands working with multiple logistics vendors, a single real-time tracking and delay notifications are essential. Diverse tracking systems among vendors can pose significant challenges in monitoring and providing customers with timely updates.

How will the logistics vendor keep you informed about the status of orders and any potential issues? Do they provide real-time tracking and reporting tools for both you and your customers? What is their protocol for handling customer inquiries and complaints related to shipping and fulfillment? 

Q5: What Are Your Pricing and Service Level Agreements (SLAs)?

Understanding fulfillment costs ensures cost-effectiveness. An example is balancing the costs of sea freight versus air freight is essential for cost-effectiveness in fulfillment. In peak seasons, knowing their pricing structure helps manage expenses and is crucial for business's profit and loss. 

Can your logistic vendor provide information about the SLAs regarding order processing, shipping durations, and returns handling? It's essential to ensure these SLAs align seamlessly with your brand's customer service promises, ensuring a consistent and reliable customer experience.

Bonus Question: What Is Your Disaster Recovery and Contingency Plan?

A robust contingency plan for logistics vendors should encompass both fulfillment and warehousing strategies. To handle unexpected problems like natural disasters or strikes, it's important to have backup plans or partnerships in place. This guarantees that we can process and ship orders on time.

Contingency plans should also detail procedures for rerouting shipments and proactive exceptions handling to customers. For warehousing, vendors should think about using on-demand warehouses or flexible leases to handle changing demand or capacity limits.

A good plan helps reduce service problems and ensures your business can meet customer needs during unexpected events. This protects your revenue and reputation by demonstrating resilience, gaining customer trust, and ensuring long-term success.

Simplify Your Complex Logistics Operations with Fourth-Party Logistic Partnership

Janio as a Fourth-party logistic (4PL) provider can simplify your high-demand seasons’ logistics operation. By working with a 4PL partner as the single point of contact, it eliminates the hassle of dealing with many logistics vendors.

As a result, you can focus on your product development, marketing, and customer service, ultimately enhancing efficiency and competitiveness. This ensures a smoother, more successful promotion period without the need to assess multiple vendors individually.

Connect with our team today to explore how 4PL can support your e-commerce business with our full end-to-end logistics capabilities. 

Speak to a Janio Expert